Project Genesis

This was the official website for Project Genesis: A New Tale Of The Beginning. A short film by the Italian director and filmmaker Alessio Fava.
Rumors swirled after Alessio Fava posted an enigmatic, and very well-produced teaser, where the protagonists are Macintoshes. The Project Genesis was scheduled to hit theaters in October 2012.
The content below is from the site's archived pages as well as from other outside sources.

Fava writes:

A world populated only by computers that has always looked at our world with resignation and great sense of survival. Their structure, indeed, has always limited their development making even the simplest actions difficult. Today an extraordinary project is about to see the light, clearing new unexpected ways: the world of computers becomes more accessible, simpler, within the reach of everybody.

A very clever twist on the Beginning Of It All.


Published on Jul 23, 2012



Project Genesis is the new original short film created in Italy that overturns not only the history of the Mac, but also that of humanity. At first he was not the man but the Mac: the computers to solve elementary issues such as displacement and charging have also invented the human assistant.

In the original short film Project Genesis produced in Milan the story of the Mac and also that of humanity are completely reversed. At first he was not the man, but the Mac: a planet inhabited only by different Apple computer models of the past, all rendered in the video thanks to some brief filming sequences with real machines but mostly through long and successful animation in computer graphics.

The Genesis Project protagonists are so Apple II, Apple Lisa, several generations of the Mac but the general assembly of the computer is controlled by an Apple I. In the video, however, no system is described by its real name: all computers were in fact created by the legendary Acme. In this perfect scenario but also bleak, men were invented as personal assistants, needed to solve the most simple tasks, and more humble in which the machines, however, are poorly brought by constitution move from room to room and move outdoors , to avoid the damage of a sudden rain, provide power and to recharge the batteries.

It has a certain effect observe the presentation of Human part of the creative machine, a sequence reminiscent of the keynote and the launch of the Apple products. The short film Project Genesis is a recommended viewing for all Apple fans and even for computer enthusiasts and technology in general: it is not surprising that it is reported by Cult of Mac . It 'was produced thanks to the collaboration of the Teatro Arcimboldi in Milan and several other of Milan society is directed by Alessio Fava

Published on Jul 25, 2014
Did Macintosh create men?


So did did Macintosh create men? My co workers and I are part of an app custom software development team and spent our lunch break discussing just that question in a "tongue in cheek" manner of speaking. Well, what can you expect with a company culture in which there are no closed doors, and no scheduled office hours. Instead, we are supposed to be a self-managed and self motivated team that always looks for new chances to improve our efficiency. And we do. But during our breaks, often times a nerdish wonk playfulness appears. I sided with the computers, of course. We are personal assistants working with code to make platforms for computers such as Salesforce customized to a business's needs. So was my defense. I love it here since they appreciate people who think outside of the box, like working in a fast paced environment, and thrive when faced with challenging problems.